Adding Emotion To A Sales Presentation

Whenever I give presentation skills workshops to high-tech folks (such as software salespeople) I’m constantly reminding them to add an emotional component to their dry-as-dust technical demos.

Engaging the emotions is an important part of capturing your audience’s attention and changing their perspective. And, if you fail to change your audience’s point of view, they won’t be moved to rally behind your idea or purchase your offering.

That said Google – about as high-tech as you can get – nailed this important strategy during their Super Bowl commercial. If you didn’t see it, check out the video below…

Wonderful stuff!

Did you see the ad yesterday? What did you think of it? Speak your mind below…