The JFK Reverse

The JFK Reverse is a simple strategy for refocusing your perspective on the needs of other people. It’s based on John F. Kennedy’s famous quote:

“And so, my fellow Americans, ask not what your country can do for you; ask what you can do for your country.”

Notice how switching the words reverses the point of view:
Perspective 1: What can my country do for me? This question frames your outlook in terms of self-interest, leading to selfish thoughts and behavior.
Perspective 2: What can I do for my country? This question defines a whole different viewpoint driving public-spirited thoughts and behavior.

And so – with a tip of the hat to President Kennedy – here’s the template for the JFK Reverse:

Ask not what your ______ can do for you, ask what you can do for your ______

For example:

• Ask not what your spouse can do for you, ask what you can do for your spouse.
• Ask not what your boss can do for you, ask what you can do for your boss.
• Ask not what your prospect can do for you, ask what you can do for your prospect.
• Ask not what your industry association can do for you, ask what you can do for your industry association.

FYI: This sentence structure, where elements are written – “ask not what your country can do for you” – then reversed and used again – “ask what you can do for your country” – is called a chiasmus. You can learn more about the power of a chiastic sentence at this charming website.